Revly
Brand development
Revly
Brand & Packaging
Development
Give your body
something to
smile about.
Revly, a lifestyle wellness brand by Amazon, offers up a sunny, energetic take on getting your daily doses and a rally cry from the kitchen cabinet to get out there and squeeze the most out of every moment. With a full range of vitamins and supplements, Revly offers nutrition products for those seeking their “personal best” at every age.
As design lead, I worked hand-in-hand with my copywriter counterpart to craft a brand whose outright positivity (and aim to help customers live better, simply) colors its every brand expression, from its grinning logo to the bright, nature-inspired hues of each supplement subcategory and spirographic-based icon system. Overall, the Revly brand imparts the simple joy of feeling bold, healthy and strong.
Winner of 2019 Bronze Pentawards Packaging Award
Design System
Revly aims to simplify the complex world of nutritional supplements, necessitating a clear and engaging color and iconographic system to help customers find supplements easily, based on their nutritional goals. The core line of supplements (including gummies, lozenges, and powders) take on the hue of their respective subcategory, making one’s daily health routine not only easily repeatable but extremely colorful.
Future Concepts
Revly had dreams of branching ever colorfully into the Performance and Sports Bar categories, unlocking new opportunities for expression and winning active hearts (and palettes).
